Visa Innovation Program


The Program

Visa Innovation Program will operate as a collaborative platform where fintechs and Visa’s business partners will work together for addressing market-wide challenges through tangible propositions.

The Program will focus on changing cash behavior to payments with cards under four major verticals: daily expenditures of Greek consumers, incoming tourist spend, transit, Government to Consumer (G2C), Consumer to Government (C2G), Business to Business (B2B) and Peer to Peer (P2P).

Teams and Startups

Large and mid-sized, fintechs

with a fully or semi-operational solution that addresses market needs fully or at least partially.

Smaller fintechs

by catering their needs around accessing Visa-friendly service provider ecosystem and proof of concept (PoC) opportunities.

Εxisting startups

that will enhance their business model using available APIs and advanced payment technologies.

The Program will encourage participants to follow a human-centered design approach and will leverage co-creation and open innovation methodologies in an effort to tailor their existing solutions as per specific needs and challenges of the market.

Fintechs will also be encouraged to leverage Visa Developer Platform (VDP) which provides simplified and user-friendly access to many of Visa’s most in-demand products and services through APIs, allowing anyone to transform great ideas into new digital commerce experiences, while at the same time meeting industry standards.


The first Cohort will be composed of the following steps:

  • Enable
    the local startup ecosystem to design new digital commerce experiences and engage Crowdpolicy’s growing community of startups with Visa’ s clients, businesses and stakeholders for dynamic interaction to co-create, test solutions and measure reactions.
  • Accelerate
    the teams to build their value proposition with design sprint workshops, mentoring support and inspiring talks. The acceleration process will consist of different stages, ideas, assumptions, test, design, build, measure, learn, rapid prototyping and market validation.
  • Go live
    for the best validated payment solutions to the Greek market and integrate them into Visa’s global payment ecosystem.


Fintechs enrolling to the program will be provided with access to a wide array of mentors, experts, coaches, and Visa’s global network while receiving support on business planning, value proposition development, programming and many more needs throughout 5 month- long cohorts.

Stay Tuned

Visa Innovation Program started with a kick-off launch event that took place on 14th of March, where objectives of the Program, its benefits and time plan were presented. The event has been attended by Visa executives from Greece and abroad, business partner executives and the press, as well as a large selection of fintechs.


Want to grab this opportunity?

Want to contact us for further information about the program?